Due to the increasing number of people who define what a woman is, Mars has decided to create limited-edition all-female M&M's. The company claims that it can help people distinguish between men and women.
Although it's not a topic that we want to delve into, the company claims that its chocolate candies are actually all women. The only colors that will be featured in the new promotion are purple, green, and brown.
We're celebrating women across the country who are flipping the status quo! Help us shine the spotlight by nominating a woman in your life who is breaking barriers and paving a new path. Head to https://t.co/fgwVEG4joI to learn more! pic.twitter.com/YRxOXvPhXb
— M&M’S (@mmschocolate) January 5, 2023
Those who are following the politics of candy might recall that in 2015, Mars caused a controversy by tweeting a photo of its chocolate M&M's with the message "brown and green" and "two-thirds of the new campaign flip the stars." The social media users criticized the company for making a political statement.
It’s rare Ms. Brown and I get to spend time together without some colorful characters barging in. – Ms. Green pic.twitter.com/hnoktsAgAW
— M&M’S (@mmschocolate) June 28, 2015
According to Mars, the campaign is about celebrating women who are making a difference in the world. Through the sale of these limited-edition all-girl packs, the company will be donating a portion of the profits to two charitable organizations.
The campaign website of M&M claims that the company's goal is to fix what it calls the "underrepresentation" of women in the music industry. According to studies conducted by left-wing institutions such as USC, only 14% of the country's music industry writers are women. However, the success of female artists such as Taylor Swift, Katy Perry, and Stevie Nicks suggests that the issue is not about systemic sexism but about choice.
According to the campaign website, the company's objective is to create a more inclusive music industry by empowering female artists and creators. It also claims that the goal of the campaign is to provide a diverse chocolate candy.
Despite the company's claims that it's not against celebrating women, the campaign seems to be a continuation of the company's usual PR strategy. It's not surprising that a company would do a PR campaign to celebrate virtuousness while also doing business in countries where gay people are persecuted.
According to data released by the career research website Zippia, women make up only 43 percent of the Mars workforce, which is the company that makes M&M's. It noted that the majority of the company's employees are men. Despite this, data from the Bureau of Labor Statistics revealed that women make up over half of the country's workforce.
This means that despite the company's efforts to make its workforce more diverse, Mars still has a long way to go in addressing the issue of underrepresentation of women.
The preceding is a summary of an article that originally appeared on Town Hall.
