Julia Rodgers built a business model on making divorce-ready paperwork as fast and cheap as ordering takeout, and the mainstream press is already fawning over it. Her startup HelloPrenup — a legal tech service that promises a prenup in about 90 minutes without the traditional back-and-forth with lawyers — was profiled recently by Forbes and is openly marketed as a simpler, cheaper route for couples to “protect” themselves before saying I do. This is being sold to hardworking Americans as progress, but the sales pitch deserves scrutiny.
The product itself reads like a prefab solution to a problem the left helped create: an automated questionnaire, a negotiation button, and the option to sign and notarize online for a fee, with 20-minute attorney consults billed at bargain basement rates. Forbes reports the company’s platform flags mismatches, pushes partners into a negotiation phase, and often has customers waive traditional legal advice in favor of speed and convenience. Once you remove the human lawyer from the equation, you have a streamlined mechanism that makes separation easier to arrange than prevention.
Rodgers’ rise was turbocharged by reality-TV entrepreneur worship — she pitched on Shark Tank in November 2021 and landed a deal that gave her a national megaphone, which HelloPrenup has leveraged ever since. The company openly credits its TV exposure with lowering customer acquisition costs and turning a niche idea into a growth business almost overnight. That’s the point: spectacle and convenience now drive legal norms, not reverence for the marriage covenant or careful counsel.
Conservatives should call this what it is: an industry built to monetize divorce culture and normalize a transactional approach to the most intimate human commitment. We should champion tools that strengthen families and reduce broken homes, not platforms that make legal separation a pre-packaged checkbox couples buy before walking down the aisle. The veil of “accessibility” is thin when the product’s whole purpose is to anticipate and smooth out future separation.
Investors are already falling in line — HelloPrenup announced strategic backing that will let it expand coverage, enhance automation, and push into new markets, which means more of this business model will be aimed at Americans nationwide. A July 2025 investment by a LegalTech-focused fund shows that the market smells recurring revenue and scale, not marriage counseling or civic stability. When venture capital chases divorce as a business, it tells you where the incentives lie.
There are real problems the company claims to solve: high legal costs and lengthy turnaround times for prenups do keep some couples from addressing asset protection responsibly. But the conservative answer is not to remove counsel and human judgment from intimate legal decisions; it is to restore social supports, encourage premarital counseling, and reform family law so it reinforces long-term commitments rather than treating marriage like a vendor contract. HelloPrenup’s marketing about waivers and online notarization should worry any American who believes marriage is more than a blurred line item.
At the end of the day patriots who value family and freedom must resist the commodification of marriage. We can acknowledge innovation without applauding the creation of a take-it-or-leave-it divorce pipeline aimed at a generation already taught to privatize responsibility. If we want stronger communities and safer futures for our children, we should promote policies, cultural institutions, and personal practices that make marriage resilient — not platforms that make it disposable.
