Selena Gomez’s billionaire status has been widely debated, but Forbes rejects the claim, estimating her net worth falls short of $1 billion. While her Rare Beauty brand has been praised for its mental health advocacy and affordable products, its valuation doesn’t justify a 10-figure fortune. Bloomberg previously reported her billionaire status based on Rare Beauty’s success, but Forbes uses stricter criteria, factoring in actual profits and ownership stakes. Gomez owns 51% of Rare Beauty, but the company’s financial practices—including reports of delayed staff payments—raise questions about its profitability and long-term stability.
Her other ventures, like music, acting, and endorsements, contribute to her wealth but don’t close the gap. Past deals with Puma ($30 million) and Coach ($10 million) added to her earnings, as did real estate investments in California and Texas. However, these pale in comparison to contemporaries like Rihanna, whose $1.4 billion fortune stems from Fenty Beauty and Savage X Fenty, or Taylor Swift, whose $1.6 billion net worth comes almost entirely from her music.
Forbes also emphasizes that celebrity billionaires typically rely on scalable side businesses, not their primary careers. Rare Beauty’s $5 product pricing, while accessible, limits revenue potential compared to luxury brands. Additionally, Gomez’s philanthropic efforts and mental health advocacy—while commendable—don’t generate income. Unlike Jay-Z, whose $2.5 billion wealth includes liquor brands and Uber stakes, Gomez’s portfolio lacks diversified high-yield investments.
In short, Selena Gomez’s fortune reflects her success as an entertainer and entrepreneur, but Forbes’ rigorous valuation methods and Rare Beauty’s financial realities keep her below billionaire status.
