Jimmy Butler has built a diverse business portfolio that extends far beyond his NBA career, blending his personal interests with strategic brand partnerships. Here’s a breakdown of his key ventures:
### Bigface Coffee
Butler’s $20/bubble-era coffee hustle evolved into a . The brand features:
– (Dec. 2024): A 2,500 sq.ft Miami Design District location with futuristic 2001: A Space Odyssey-inspired design and holographic art
– : Won 2021 El Salvador Cup of Excellence auctions at $70/lb for 91.68-scoring beans
– : 1M+ bag distribution partnership potential and cafe chain aspirations
– : Collaborates with Lululemon and Daniel Patrick for apparel, launched NFTs via Shopify
### Li-Ning Partnership
Butler became the face of the Chinese sportswear giant in 2020, driving initiatives like:
– : Outfitted his alma mater with uniforms featuring his logo (Dec. 2024)
– : Released three signature shoes since 2020, including JB3 models
### Real Estate Holdings
His property ventures face challenges:
– : Accused of owing $260K rent + $127K damages on $65K/mo luxury rental
– : 15,800 sq.ft San Diego-area estate bought for $4.3M during COVID, features basketball court and coffee shop mockup
### Additional Ventures
– : Google, Tag Heuer, Beats by Dre, and Anheuser-Busch partnerships
– : $2.5M partnership offer to Heat teammate Bam Adebayo for Bigface equity
Butler’s businesses reflect his hands-on approach – he personally selects coffee beans, designs merchandise, and negotiates partnerships. With $47.8M net worth and $37.8M annual NBA salary, he’s positioned his brands to thrive post-basketball through calculated luxury positioning and celebrity networking.
