They announced on November 18, 2025, that Intuit will pay OpenAI more than $100 million a year in a multi-year deal to stitch TurboTax and other Intuit apps into ChatGPT — a major win for OpenAI and another sign Big Tech is consolidating control over everyday American life.
Under the agreement, Intuit’s tools — including TurboTax, Credit Karma, QuickBooks and Mailchimp — will be accessible inside ChatGPT so users can ask the chatbot to estimate refunds, review credit options, and even manage business finances, provided customers opt in to share their data.
Intuit executives pitch this as a convenience play that blends the company’s long-held financial data with OpenAI’s language models, but Americans ought to ask who really benefits when a handful of Silicon Valley giants get hold of the most sensitive financial information in the country.
Tech writers and privacy advocates have already raised the very real danger of AI “hallucinations” — confident, wrong answers that could lead people into costly tax mistakes or poor financial choices — and Intuit’s reassurances about validation and domain data do not eliminate the risk or the question of legal responsibility.
The markets liked the news: Intuit’s shares ticked up after the announcement, and the company is leaning hard into an AI-first growth story as it touts double-digit revenue gains and expanded use of models across its platform.
This deal should prompt a national conversation about data ownership, liability, and common-sense guardrails — not blind trust in a flashy chatbot. Hardworking Americans deserve clear answers about who is responsible when AI gives bad tax advice, and Congress and state regulators should stop letting corporate convenience trump consumer protection.
