Jerry Greenfield just quit Ben & Jerry’s after claiming his company’s activism is being silenced. The ice cream co-founder is mad that parent company Unilever won’t let him push more woke politics. This is exactly what happens when you mix business with far-left activism.
For years, Ben & Jerry’s has been more focused on social justice than making good ice cream. They’ve pushed every liberal cause you can think of. Now they’re crying because their corporate bosses want them to stick to business.
Unilever bought Ben & Jerry’s in 2000 and has been dealing with their political stunts ever since. The company has pushed anti-police messaging and supported radical causes. Most Americans just want ice cream, not lectures about politics.
Greenfield claims his free speech is being violated, but that’s ridiculous. He can say whatever he wants on his own time. Unilever has every right to control what their own company says publicly.
This whole mess shows why companies should stay out of politics completely. When you alienate half your customers with woke messaging, bad things happen. Smart business owners focus on their products, not pushing political agendas.
The truth is Ben & Jerry’s brought this on themselves by going too far left. They thought they could use ice cream to change America’s politics. Instead, they just created problems for their parent company.
Unilever is doing the right thing by reining in this political circus. Shareholders invest in ice cream companies to make money, not fund liberal activism. It’s time for Ben & Jerry’s to remember what business they’re actually in.
American families deserve better than having politics shoved down their throats with their dessert. Maybe now Ben & Jerry’s can focus on making ice cream instead of making political statements.
