**Cincinnati’s Hair Health Revolution: How Danny Austin’s Divvy is Changing the Game**
In a world where hair health has become a hot topic of discussion, one entrepreneur has taken center stage at the recent Forbes Under 30 Summit in Cincinnati. Danny Austin, an internet personality and the mastermind behind the hair health brand Divvy, has turned her personal struggle with hair loss into a thriving business that resonates with women everywhere. After losing nearly all her hair in 2019, Austin embarked on a journey to understand why it was happening and how to combat it, leading her to create innovative products and build a devoted community.
Divvy, Austin’s brainchild, offers scalp serums designed to address hair health at its roots—literally. Frustration with the lack of effective products on the market sparked her quest for a solution. Unlike many conventional treatments that may yield temporary results but harm buyers in the long run, Divvy’s ingredients are clean and safe, even for expectant mothers. This focus on health and wellness sets Divvy apart from competitors that often prioritize profit over the well-being of their customers.
The hair care industry is notoriously crowded, but Divvy has found a unique niche by listening to real women dealing with hair challenges. Austin has cultivated a strong connection with her audience, using her social media platforms to understand their needs. She didn’t hesitate to engage with her community to gather feedback and adjust her offerings. By prioritizing what women were actually looking for—something often overlooked in the beauty industry—Divvy was able to stand out. Launching with a successful scalp serum, the brand saw an astonishing $40 million in sales during its first year, much of which can be attributed to word-of-mouth recommendations from loyal customers.
Austin’s journey hasn’t been without its challenges, as she initially struggled with vulnerability in sharing her hair loss story. For the first month wearing wigs, no one knew about her newfound look—until she decided to let her audience in on her experience. This honesty led to deeper connections with her followers, showing that even influencers experience insecurities. By embracing imperfection and sharing her journey, Austin built a relatable persona that viewers appreciate. This authenticity has been essential in fostering loyalty and trust—two key ingredients for a lasting brand.
Austin’s advice for aspiring creators and entrepreneurs emphasizes longevity. She advises others to create products with lasting impact rather than one-hit wonders. Her strategy focuses on building a legacy that can thrive independently of her personal influence. With an in-house team of highly skilled female scientists, Divvy ensures that each product reaches its maximum effectiveness, further solidifying its place in women’s hair care routines.
In a time when personal health and wellness are paramount, Danny Austin’s Divvy not only addresses the often-ignored issue of scalp and hair health but does so by placing community at the heart of its mission. As a brand built on support from its loyal followers, Divvy continues to revolutionize the beauty industry, proving that when it comes to hair care, listening to women and prioritizing their needs can lead to phenomenal success. With Austin at the helm, there’s no telling how far Divvy can go in the quest for healthy, beautiful hair.
