Another day, another American company throws away its heritage to please the woke mob. Cracker Barrel just ditched its iconic logo for the first time ever, removing the beloved man in overalls who has represented the brand for decades. They replaced him with a boring, generic design that looks like every other soulless corporate chain.
The stock market spoke loud and clear about this disaster. Shares crashed almost 15 percent in one day, wiping out nearly 200 million dollars in value. Wall Street knows a bad decision when it sees one, and investors are running for the hills.
Conservative Americans are absolutely furious about this betrayal. Donald Trump Jr. fired back on social media, asking what the heck is wrong with Cracker Barrel. Millions of patriotic customers who loved the old-timey charm feel completely abandoned by this woke makeover.
This logo change is just the tip of the iceberg for this once-great company. Cracker Barrel has been pushing diversity, equity, and inclusion policies that go against everything their traditional customer base believes in. They are now supporting groups like the NAACP and pushing LGBTQ agendas in their hiring practices.
The new CEO Julie Felss Masino is leading this charge to destroy what made Cracker Barrel special. She admitted the company is not as relevant as it once was and decided the solution was to abandon their core values. What a brilliant strategy to alienate your most loyal customers.
Conservative legal groups are already investigating Cracker Barrel for potential civil rights violations related to their woke hiring policies. America First Legal has filed complaints with federal agencies about the company’s anti-American discrimination practices. These patriots are fighting back against corporate wokeism.
The restaurants themselves are getting the same generic treatment as the logo. Gone are the antiques and country charm that made eating there feel like visiting grandma’s house. Now customers say it feels like eating at McDonald’s with boring modern decor.
This is what happens when companies choose woke politics over their customers who made them successful. Cracker Barrel built their empire serving hardworking Americans who love tradition and family values. Now they are spitting in the face of those same people who kept them in business for 55 years.