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Corporate America Scraps DEI: A Return to Merit Over Margins

Corporate America is finally waking up. Big companies like Target and Walmart are ditching their diversity programs. These programs, known as DEI, pushed race and gender over skills. Now, businesses are cutting ties with these policies after years of backlash from workers and customers who just want fairness.

President Trump’s leadership is driving this change. His executive orders banned DEI in federal agencies, calling them “radical and wasteful.” Private companies are following his lead. Meta and Google dropped DEI to avoid legal trouble and partner better with the government. Common sense is replacing political agendas in the workplace.

The numbers don’t lie. Companies that forced diversity quotas lost money. A study showed stocks with anti-meritocratic hiring trailed the S&P 500 by huge margins. Forcing race-based policies hurt profits and innovation. Workers hated being called “tokens.” Shareholders demanded a return to hiring the best people, not checking boxes.

DEI was never about fairness. It punished qualified workers who didn’t fit “diverse” labels. Employees resented training that blamed them for societal problems. Customers boycotted brands that put activism ahead of quality. Now, corporations admit diversity goals backfired. They’re focusing on skills—not skin color—to rebuild trust.

Some companies are rebranding DEI as “inclusion” to hide their tracks. But conservatives aren’t fooled. Walmart claims it still values “belonging,” but scrubbed DEI job titles. Ford says it’s “inclusive” while dropping strict diversity targets.This wordplay won’t save them—Americans want real change, not sneaky marketing.

Meritocracy made America strong. Hiring the best person for the job—regardless of race—is the only way to stay competitive.Conservative leaders argue fairness lifts everyone.DEI divided workers and bred resentment.Now,firing based on skill unites teams and boosts morale.The free market works when politics don’t interfere.

The tide is turning.States are passing laws banning DEI in schools and workplaces.Companies fear lawsuits if they discriminate against non-minorities.Americans are sick of race-based rules.The message is clear: treat people as individuals,not groups.Equal opportunity beats forced equality every time.Common sense wins again.Smart businesses listen.People over politics—that’s the future.WORK HARD AND SUCCEED.THAT’S THE AMERICAN WAY.NEWSMAX

Written by Keith Jacobs

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