By February, CNN's monthly audience is expected to be its smallest since June 2014.
According to a report by Fox News, the network is expected to lose a significant portion of its viewers in the 25-54 demographic by the end of the month. Some of its programs, such as "Anderson Cooper 360," "The Lead," and "The Situation Room," are currently in their lowest average viewership since 2014.
The new CNN morning program, which premiered in February, reached 361,000 viewers in its first 24 days. It is led by Don Lemon and Kaitlan Collins, who used to be a reporter for the Daily Caller.
According to a report by The Hollywood Reporter, "The Situation Room" and "The Lead With Jake Tapper" are expected to lose 40% of their viewers in the demo in February. Anderson Cooper's program is also expected to take a hit, with the average viewership dropping 38%.
During last week's episode, Tapper conducted a town hall discussion about the train disaster that occurred in East Palestine, Ohio. The program, which was in the 9-11 p.m time slot, had the lowest average viewership among key demographic. In 2022, it dropped 46% of CNN's total viewership.
The average viewership of CNN's programs in the 25-54 demographic dropped to its lowest point in 2022 as digital subscriptions continued to increase. Its profitability also decreased.
Chris Licht became the new president of CNN in May of last year following the resignation of Jeff Zucker, who was the network's top executive. He then decided to cut down on some of the network's most popular programs in order to balance its coverage. One of these was Brian Stelter's "Reliable Sources."
In December, CNN laid off about a hundred workers. The company's profitability and ratings also declined, which led to the mass layoffs.
After taking a brief leave of absence, Don Lemon returned to "CNN This Morning" on Wednesday. He had said that South Carolina Governor Nikki Haley, who is running for president, was not in a prime position to be a woman. He then apologized and agreed to undergo formal training.
The preceding is a summary of an article that originally appeared on DAILY CALLER.
