David Leener turned Brad Pitt’s new Formula 1 movie into a massive advertising machine. Real companies paid millions to sponsor the fictional racing team. This clever idea brought in $40 million for the film.
Mercedes, IWC watches, and Expensify all paid big money to appear in the movie. Their logos were placed on cars, driver suits, and team garages. This made the movie feel real while giving brands valuable screen time.
Producer David Leener led this smart business plan. He convinced companies to invest in a fake race team. The movie became a giant ad while telling its story.
The sponsorships helped cover the movie’s huge $200 million cost. Expensify even got its name said during race scenes. This clever mix of film and ads shows Hollywood’s new money-making tricks.
Expensify saw big results from their deal. When an actor wore their team suit to the Met Gala, sign-ups jumped four times. The movie made them famous overnight.
The film opened with $55 million at the box office. With the sponsor cash, it has a better shot at making profit. This proves ads in movies can pay off big.
Conservatives see this as smart business. American companies should use every tool to grow. Capitalism wins when businesses and films team up.
This movie could change Hollywood forever. Films might become giant ad spaces. But hardworking Americans know: good business means finding new ways to win.
