Europe’s armies are getting stronger, and Beretta’s ready to cash in. This family-run gun company, older than most countries, just made its biggest move yet. By buying up ammo giant Ammotec, Beretta’s now selling everything from bullets to scopes – proving tough times call for strong traditions.
For 500 years, Beretta’s kept Italy armed through wars and peace. Now CEO Pietro Gussalli Beretta’s playing 4D chess. He didn’t just buy some ammo factories – he snatched control of Europe’s bullet supply chain. Smart move when your customers include NATO armies and police forces scrambling to restock.
Liberals might whine about guns, but here’s the kicker – Beretta’s wartime know-how just became peace-time gold. While activists push gun bans, this company’s building bulletproof vests and “green” ammo to meet EU regulations. They’re outmaneuvering the gun grabbers by playing their own game.
Thanks to Putin’s war games, Europe’s defense spending exploded to $350 billion. Beretta’s right there in the trenches, supplying 34% of NATO’s small arms gear. While politicians talk tough on defense, this family’s actually delivering the goods – no red tape, just results.
The Beretta secret sauce? Never put all your eggs in one basket. When Biden’s regulators came knocking, they shifted gears. Now only 37% of sales come from American civilians. The rest? Military contracts and luxury hunting gear for folks who appreciate quality over woke corporate nonsense.
Critics call them warmongers. Reality check – Beretta’s creating 2,700 new jobs in Germany and Georgia. They’re keeping Swiss factories open for five years minimum. In a time of outsourcing, here’s a company doubling down on local workers and traditional craftsmanship.
Snowflakes in Brussels want to ban lead ammo. Beretta’s answer? Buy the best non-toxic bullet makers in Europe. Instead of crying about regulations, they’re leading the charge – proving environmentalism and defense can coexist when you’ve got brains and bullets.
As Europe wakes up to real-world threats, Beretta stands ready. Five centuries of family leadership taught them this – when freedom’s at stake, people want reliable tools from trusted names. Not flashy startups, but proven defenders who’ve weathered every storm since the Renaissance.
