The idea that Cory Asbury and Forrest Frank are mobilizing a faith-first, family-friendly alternative to the Super Bowl halftime spectacle is exactly the kind of bold, commonsense response Americans have been waiting for. Tired parents and patriotic families have watched big-time entertainment normalize filth and spectacle for years, and this proposal promises to put worship, wholesome music, and real values back on center stage during one of the most-watched moments of the year.
Asbury didn’t couch his concerns in political correctness—he called out the typical halftime fare for being “raunchy as heck” and asked a simple question: why not offer a wholesome choice at the same time? The plan would livestream a Christian concert during the Super Bowl halftime window so families can flip over for a clean, uplifting alternative.
This has moved beyond a social-media suggestion into serious planning, with Asbury reporting “massive headway” from artists, production companies, venues, and donors who want to see this happen without turning it into a profit play. Organizers say they’re lining up partners to make a stadium-scale event possible, with an eye toward free livestream access and affordable in-person tickets so working families aren’t priced out.
Not every conservative faction is aligned with Asbury’s vision, though, and he’s been clear about that—he and Forrest Frank have publicly declined to join Turning Point USA’s separate halftime effort because the agendas don’t match. Asbury insists this isn’t about politics or flashy branding; he wants a genuine worship moment—think evangelistic, altar-call style gatherings on a massive scale, not a partisan rally.
The response from Christian artists and public figures has been encouraging, with names from Colton Dixon to Phil Wickham and even entertainers like Candace Cameron Bure signaling interest in participating. That kind of cross-generational support shows this isn’t a fringe stunt but a growing movement of believers ready to use their platforms for family and faith.
Conservatives should be proud that cultural leaders are stepping forward to offer an alternative to the mainstream media’s moral decay. Asbury and Frank have stressed they won’t profit from this—fundraising is strictly to cover the millions in production costs—so this is about service, not celebrity. If you care about the soul of this country, backing a transparent, faith-based broadcast like this is the kind of grassroots cultural intervention that actually works.
Here’s the practical challenge: large-scale live streaming, stadium logistics, and national promotion cost real money and require experienced broadcast partners. Churches, ministries, conservative donors, and family-friendly media outlets should immediately offer technical, financial, and promotional support so this moment doesn’t fizzle into another online petition. The more concrete support it gets now, the likelier it will become a genuine national offering that parents can count on.
This is a chance for Americans who still believe in faith, family, and decency to put action behind their values instead of just griping on social media. If done right, a “Halftime for Heaven” or “Jesus Bowl” could remind the nation that our culture doesn’t have to be defined by vulgarity or corporate decadence—patriots, donors, churches, and viewers should rally behind this effort and make the halftime hour a time of hope, not scandal.
