The NFL announced this week that global superstar Bad Bunny will headline the Apple Music Super Bowl LX Halftime Show at Levi’s Stadium on February 8, 2026, a decision made in partnership with Roc Nation and Apple. This is not speculation — the league and its partners put the pick on the record as it moves forward with Jay‑Z’s production influence front and center.
Conservative voices have been swift and unambiguous in their reaction, calling the selection a direct affront to traditional American values and to millions of faith‑minded viewers. BlazeTV’s Jason Whitlock went even further, characterizing the pick as emblematic of a cultural rot and warning it promotes “demonic” imagery and messages to a national audience.
Let’s be blunt: the NFL’s halftime choices no longer feel like neutral entertainment decisions — they’re political and cultural statements. With Roc Nation and Jay‑Z driving the production, the league has effectively outsourced one of America’s most visible stages to tastemakers who have repeatedly signaled a radically different set of priorities than the patriotic, family‑oriented fans who bankroll the sport.
There’s also a legitimate debate to be had about language and culture on a platform that draws tens of millions of viewers, many of whom tune in for an all‑American spectacle. Critics point out that Bad Bunny’s set will be performed primarily in Spanish and steeped in Latin trap and reggaeton traditions, prompting questions about whether the NFL is prioritizing cultural signaling over broad family entertainment. That grievance isn’t about xenophobia — it’s about representation and respect for the country that made the Super Bowl the unrivaled stage it is.
Beyond language, what troubles conservatives is the aesthetic and moral direction of halftime shows in recent years: the embrace of gender‑bending fashion, explicit lyrics, and spectacle that courts controversy more than unity. Observers on the right see a pattern — a small coterie of entertainment executives using the halftime show to normalize values that many Americans find at odds with their faith and family convictions.
If the NFL thinks Americans will passively accept every cultural pivot it engineers, it is mistaken. Grassroots pushback, concerted advertiser scrutiny, and a clear call from fans for programming that respects family standards are all legitimate responses in a free country. Conservatives should demand transparency about how these decisions are made and insist the league remember whose loyalty built its juggernaut.
This isn’t merely about one performer on one night — it’s about who sets the moral tone on America’s most-watched stages. Hardworking, faith‑driven Americans won’t be silent while their cultural landmarks are repurposed to promote agendas they didn’t sign up for, and the Super Bowl’s future should reflect that reality.
