Jason Wright, the former president of the Washington Commanders, has taken on a new role in the world of finance and sports. He’s now leading a major push into women’s sports with Ariel Investments, a firm known for spotting smart business opportunities. His move shows how the free market is stepping up to support female athletes without heavy-handed government programs.
Wright’s job at Project Level, Ariel’s new sports fund, focuses on investing in women’s leagues and teams. The first big deal is backing Denver’s new National Women’s Soccer League team. This isn’t charity—it’s a calculated bet on the booming popularity of women’s sports. With viewership and revenue skyrocketing, Wright sees dollar signs where others once saw risk.
Ariel’s leadership, including co-CEO Mellody Hobson, knows a thing or two about winning. Hobson, part of the Denver Broncos’ ownership group, brings a sharp business eye to the table. Together, they’re proving that conservative principles of hard work and smart investing can drive success. Women’s sports don’t need handouts—they need believers who trust the market to reward talent.
The numbers back this play. Women’s sports reeled in over $1.28 billion globally last year, tripling in just three years. Fans are flocking to games, and sponsors are finally opening their wallets. Project Level aims to close the funding gap with men’s sports by treating female athletes like the undervalued assets they are. It’s capitalism at its best—finding value where others overlook it.
Critics might ask why private investors like Wright and Hobson are needed. The answer’s simple: government programs often waste money, but private funds demand results. Project Level’s investments come with strings attached—teams must build strong fan bases and manage money wisely. This isn’t woke activism—it’s about building businesses that last.
Wright’s NFL background gives him street cred in a tough industry. He turned around the Commanders’ messy finances before selling the team at a record price. Now he’s using those same skills to help women’s sports grow up fast. His playbook? Professionalize operations, cut waste, and make every dollar count.
Some worry this rush of cash could change women’s sports for the worse. But Wright insists Project Level will keep the soul of the game intact. The Denver team plans to focus on community ties and youth programs, not just profits. It’s a reminder that conservative values—like local roots and personal responsibility—can thrive in modern business.
This isn’t just about soccer. Project Level eyes deals in broadcasting, tech, and more. As women’s sports keep shattering records, Wright and Hobson are betting big on American ingenuity. Their message? The free market doesn’t need rules to force equality—it just needs visionaries who know where to invest.
